Capital partners

    Long-duration capital for long-duration ownership.

    Spark Equity is building a permanent-capital Australian industrial group alongside a small number of aligned, long-duration capital partners. The model combines operating ownership, disciplined acquisition and reinvestment. It does not rely on a forced exit to generate a return.

    How Spark works
    Why permanent capital

    A structure that never has to sell.

    A fund with a fixed life has to sell. That shapes what it buys, what it pays and how it treats the people in the business.

    A permanent structure does not have to sell, so it can buy businesses that reward patience, invest in them on a long horizon and let retained earnings compound.

    Spark exists to own good industrial businesses for decades and to grow the group by putting the cash they generate to its best use.

    What Spark is today

    Two operating businesses. One site. The proof.

    Spark owns and operates Ultralift Australia and Westberg Sheetmetal from a single manufacturing site in Heidelberg West, Melbourne.

    These businesses are the foundation and the proof: the operating capability, reporting and cadence Spark brings to a business have been built here first.

    See the portfolio
    Invested at Heidelberg since 2023
    • ✓Laser cutting and folding capacity
    • ✓In-house powder coating
    • ✓Welding automation
    • ✓A production throughput system
    • ✓A rebuilt sales and management structure
    The model

    Own. Invest. Hold. Reinvest.

    01

    Acquire good businesses

    Durable earnings, capable people and a defensible position in their market. From specialist bolt-ons through to substantial standalone companies.

    02

    Invest for the long term

    People, equipment, systems, automation and capability. The things that make a good business better every year.

    03

    Keep businesses accountable

    Decentralised operating companies run by capable management, with clear reporting and a regular performance cadence.

    04

    Reinvest and compound

    Cash generated across the group goes to the highest-return use, including further acquisitions. Then we do it again.

    Where the opportunity is

    Thousands of good businesses. Few permanent homes.

    Australia has thousands of privately owned industrial businesses built over 20 to 40 years by founders who are now approaching succession. Many are profitable, specialised and well run, and too small or too specific for large acquirers. Few have a natural permanent home. Spark's model is designed for exactly these businesses: buy them well, run them well, keep them, and do it again.

    Fragmented

    A long runway of specialist manufacturing, engineering, industrial products and services businesses.

    Succession driven

    Founders who want a permanent home for what they built, not a five-year flip.

    Operator scarce

    Capital is available. Operators who can own and run industrial businesses well are not.

    Capital allocation and discipline

    A small head office that does four things.

    Allocate capital, buy well, report clearly and hold management to account.

    We use debt conservatively so the group always has the headroom to act. We are selective on price and walk away from deals that require the business to be pushed harder than it should be.

    We reinvest ahead of distributing, because compounding is the point.

    Alignment

    Founder led. Owner aligned.

    Spark is founder led. Will Strange has built, scaled and sold a business, has bought and now runs two more, and has meaningful personal ownership in the group.

    Capital partners are a small number of aligned, long-duration investors: family offices and private investment houses investing their own balance sheets alongside a founder who is doing the same.

    About Will
    Confidential overview

    The public site explains the model. The overview shows the group.

    The confidential overview sets out the group's current operations, acquisition pipeline, structure and financial framework. It is available to wholesale and sophisticated investors on request.

    Want to understand the model properly?

    Leave your details and Will will send the overview and follow up directly.

    Or send a message

    Information on this page is general in nature and does not constitute an offer of securities or financial product advice. Any investment opportunity would be made available only to wholesale or sophisticated investors under the Corporations Act 2001 (Cth) and on the basis of confidential materials provided separately.