Spark Equity is building a permanent-capital Australian industrial group. We acquire good businesses, invest behind their people and capabilities, and compound them over the long term. No fund clock. No forced exit.

We believe good industrial businesses create more value through decades of patient ownership than through repeated buying and selling. Spark provides a permanent home, disciplined capital and hands-on operating support, and lets strong businesses stay strong businesses.
If you have built something over 20 or 30 years, you deserve an owner who intends to hold it for the next 20 or 30.
We hold indefinitely. Your business is not a line on a fund schedule.
Each business keeps its name, its management and its accountability for results.
Spark decides where the group's capital goes next: equipment, systems, people or the next acquisition.
The model is simple and it does not change from business to business.
Spark owns and operates two industrial businesses from a single manufacturing site in Heidelberg West, Melbourne. Since 2023 we have invested in laser cutting and folding capacity, in-house powder coating, welding automation, a production throughput system and a rebuilt sales and management team. This is what Spark ownership looks like in practice.
Selling to Spark is not the start of a five-year clock. The name stays on the building. Good managers stay in their jobs. Customers deal with the same people. We invest where the business needs it, and we do not force a business to become something it is not.
The conversation is direct and confidential, and it is with the person who makes the decision.
Thinking about what comes next?
No NDA needed to start, no obligation, and we will tell you early if we are not the right home for your business.
Start a confidential conversationThe questions owners ask us
Founder and CEO
Will founded Spark Equity to give good Australian industrial businesses a permanent home. Before Spark he built and scaled Sports Performance Tracking from a Melbourne start-up to customers in more than 170 countries and sold a majority stake to a European strategic acquirer. He acquired Ultralift Australia and Westberg Sheetmetal and spends his working week inside the businesses, not above them.
"Australian manufacturers spend decades building something worth keeping. We are the owner who treats it that way."
Spark is building a permanent-capital industrial group alongside a small number of aligned, long-duration capital partners. The model combines operating ownership, disciplined acquisition and reinvestment. It does not rely on a forced exit.
Partner with SparkWhether you own a business and are thinking about what comes next, you advise someone who is, or you are a capital partner who wants to understand the model, the first conversation is with Will.